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Washington, D.C., June 12, 2001 – Under the sponsorship of the Voice of America (VOA), five media managers from Bosnia and Herzegovina are at the University of Tennessee-Knoxville (UT) this week for a two-week workshop on television management and programming. The workshop, June 4 –15, is funded by the U.S. Agency for International Development and organized by the University of Tennessee Department of Broadcasting and VOA’s International Media Training Center, which is committed to the development of a free and independent media throughout the world.

The training program emphasizes the business side of media management focusing on finances and personnel, ratings and programming, and promotions and sales. An overview of network and cable television in the U.S. will include visits to the following stations in Knoxville: WATE-TV (ABC), WBIR-TV (NBC), WVLT-TV (CBS), WTNZ-TV (Fox), public television station WSJK-TV, as well as CNN headquarters in Atlanta. In addition, participants will have personalized professional development opportunities. 

The workshop is under the leadership of UT professor of broadcasting Dr. Sam Swan, who is familiar with the Balkan region and has been consulting on television and radio management programs with VOA for five years. Commenting on this week’s workshop, Swan said, “We are concentrating on the business of broadcasting, especially for the independent television stations in Bosnia. Principles of television programming and advertising are being addressed with the goal of helping stations achieve profitability.”

The Voice of America is a multimedia international broadcasting service funded by the U.S. Government. VOA broadcasts over 900 hours of news, informational, educational, and cultural programming every week to an audience of some 91 million worldwide. Programs are produced and broadcast in English and 52 other languages.

For additional information, please contact the Office of External Affairs at (202) 619-2538 or send email to pubaff@voa.gov.